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Ready to hone your storytelling skills and craft a compelling business narrative?
Professionals of all types — marketing managers, sales reps, senior leaders, supervisors, creatives, account executives — have to write. Whether you’re writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.
Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.
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