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About this book:
“I predict that this book will surprise you. The authors have discovered how this well-recognized form of communication can be deeply utilized to improve your interactions in powerful ways. Through the effective use of well-prepared stories, data dumps or boring meetings can be turned into inspiring, memorable, motivating experiences.”-From the foreword by Ron McMillan, best-selling author
Your life is full of experiences that can teach principles, lead teams, and inspire action. But instead of tapping into these experiences, you use facts, numbers, and reasoning – numbing your audiences into a coma. Whether you’re a speaker, leader, teacher, coach, or anyone else who needs to instruct and inspire, this book is for you. In Master Storytelling you’ll learn:
– Why stories are so enticing to our brains.
– How to find experiences that can teach, lead, and inspire
– A simple process to craft those experiences into compelling stories
– How anyone can become a good storyteller
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