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About this book:
What are the real-world stories that great persuaders use to make deals, close sales and bring masses of people to accept new ideas?
In this breakthrough book, renowned coach and copywriter David Garfinkel reveals the types of stories that have proven to make millions of dollars, create important agreements and even change billions of minds, across a variety of industries and situations.
Plus, he shows you step-by-step how to create these stories yourself, and use them to reach your own persuasion goals.
The hero’s journey type of story is the go-to template for novels and film. But to say the hero’s journey is the best template for persuasion stories is to make a big mistake. This book shows why.
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