The tools of the trade. Free to download.
The same frameworks David teaches on stage and uses with coaching clients — distilled onto printable pages. Download them, put them next to your desk, and use them on your very next story.
The Storytelling Framework
David’s tested four-step story structure — Prep, Background, Development, Conclusion — with a worked business example under every step. Take a story you already tell and rewrite it through the four steps: the Prep sets the tone, the Background plants the hook, the Development layers the tension, and the Conclusion lands the lesson.
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The Story Creation Map
The engineering drawing behind a great story: how the four phases connect to pushes of anticipation, setbacks, punchlines and twists — and which substance each beat triggers, from dopamine to oxytocin — building your audience’s emotional investment curve. Use it to design an important story beat by beat, and check that your conclusion pays off the emotion the development built up.
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The Storytelling Wheel
A rehearsal wheel with your story’s Event at the hub. Work around the spokes: the four-step structure, the eight senses you can trigger, the dopamine phrases that push anticipation (“and then suddenly…”), and the delivery skills — pace, volume, gestures, facial expression — drawn from the 110. Practice the same story spoke by spoke and watch it come alive.
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The ABCDO’s
Five clever, subtle ways to inject stories into everyday meetings: Answers (answer a question with a story), Bouncers (bounce a story off a statement), Counters (counter objections with emotion instead of logic), Duo (let a colleague feed you the story), and Objects (wear or place a conversation-starter). Pick one and use it in a meeting this week.
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Story Indexing — the Guide
Great storytellers never search for a story — they index them. This guide explains the story index: four columns (name, description, hormone, effect) and the five hormone categories — endorphin stories for laughter, dopamine for drive, oxytocin for connection and trust, serotonin for pride, testosterone for power. Read this first, then fill in the template below.
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Story Index — the Template
The fill-in worksheet that turns your experiences into a story library: Title, Description, Hormone, Effect. Start by writing down ten stories from your own life and work — the embarrassing ones count double. Within a month you’ll reach for the right story at the right moment without thinking.
Download PDF →Tools take you far. Training takes you further.
These frameworks come alive in David’s keynotes and coaching — where your team doesn’t just read them, they use them.